From Antique & Collectible Stanley Tools by John Walter
Page 85 Paragraph 2.
"In 1915 the company directors voted William Hart as its first chairman of the board of the Stanley Works, his son George p. followed him as president. Some years prior, The Stanley Works had introduced a new trademark , the “Sweetheart,” a heart shaped logo with the letters “SW” inside, signifying Stanley Works. The Heart shape honored William S. Hart, who ultimately served the company for 61 years. He continued as chairman until 1918 and dies the following year at the age of 85."
Page 88 Paragraph 3.
"In 1934, The Stanley Works discontinued use of the “Sweetheart” trademark and adopted a simple notched rectangle surrounding the word “Stanley.” "
Last edited by Bart Leetch; 07-27-2008 at 04:25 AM.
"Forget the flat stuff slap something on the spinny thing and lets go, we're burning daylight" Bart Leetch
"If it ain't round you may be a knuckle dragger""Turners drag their nuckles too, they just do it at a higher RPM"Bart