Ok so many of you know that back around September of last year I decided to close my cabinet business and move back into the world of engineering, well let's just say it's a good thing I took Tod's advice and kept my tools. (well except for the table saw i sold my dad before i quit, I had planned to buy a better one)
Well 3 weeks ago I got the call to the office to say it was time to cut back. I was shocked to say the least, although I knew the company was slow, we were backed by a huge firm and I thought we could ride it out. Well they couldn't. After I calmed my wife down by assuring her I could do many things to make us some money I told a good friend that it seemed I would be building his cabinets after all.
Long story short (there is more to it but that's not the point of this post) I am at a point where I find myself trying to decide whether to open the business fulltime again or not. i already have 4 jobs I could do (whole houses) with a few small jobs here and there. I have been back in the shop for almost 2 weeks working on a job and it seems i remember why i liked doing this.
So, some of you may also remember the problem I had with a shop close by with a very similiar name, mine being "Cutting Edge Woodworks" and his Cutting Edge Cabinets...it never caused problems in the past but for some reason it just bugs the mess outta me that someone else has such a close name. We have talked (the other owner and I) and he is a great guy, told me it didn't bother him and he figured we could work around it. Well it still bothers me, so now I am huntin for a new name. which brings me to the title of the post.
How important is a business name to you? would you even care if I had a name like CM cabinets or Cutting Edge Woodworks??
Most of my clients never even knew my business name until I told them who to write the check to. I don't advertise, never needed to, so I am wondering how important it is to have a snazzy name attached to my business.
although i must admit, deep down i think it's cool to have a snazzy name.
so what say ye? let's hear it
Thanks for the input