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Thread: How much time do you spend? For those that sell what they make.

  1. #1
    Join Date
    Jun 2008
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    How much time do you spend? For those that sell what they make.

    Are you one of the people that sell what you make? Either as a pro, semi pro or even crafter?


    I just wondered how much time you devote to the aspect of marketing your business.

    Do you have an actual marketing plan and strategy?


    By Marketing I dont mean going out and selling or bidding on jobs. I dont mean meeting people at the fair or in your shop and talking to them.

    I mean Marketing your business?

    Would be interested to hear your comments or recieve pms from you if you dont want to comment publicly.

    Just doing some small business research for my own curiosity. Would like to get a feel for what you think about this subject.
    cheers

  2. #2
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    North West Indiana
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    I have sold some pens. Have sold quite a few in the past year (400-450). That is part of the reason for my new shop build last year. When the house renovation is complete, I would in my retirement, like to sell from my woodshop. Thus the reason for no web site or plan at this time.
    I am interested though, are you going to be offering marketing advice?
    Jon

    God and family, the rest is icing on the cake. I'm so far behind, I think I'm in first place!

    Host of the 2015 FAMILY WOODWORKING GATHERING

  3. #3
    Join Date
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    Rob asked:

    Are you one of the people that sell what you make? Either as a pro, semi pro or even crafter?

    Yes.

    I just wondered how much time you devote to the aspect of marketing your business.
    Almost none. I mail to an art gallery that does the actual selling.
    Do you have an actual marketing plan and strategy?

    See above.

    By Marketing I dont mean going out and selling or bidding on jobs. I dont mean meeting people at the fair or in your shop and talking to them.

    I mean Marketing your business?
    Not really. But, with my stabilizing I might start promoting, mostly through forums.
    I had intended to travel selling my duck calls but the expense of travel, motels, food, table space, etc. made that a losing proposition.

    "Folks is funny critters."

    Think for yourselves and let others enjoy the privilege to do so, too. ~Voltaire

  4. #4
    Join Date
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    I do sell a few things direct to people. That is all mostly thru word of mouth or to friends. I spend lots of time with friends so I talk about my work quite a bit. I also have pieces at a store and they handle all the sales. I've done a few shows, but other things have come up so not as many as I would like.

    As far as marketing, I really don't do much. At one time, I wanted to do quite a bit via local networking groups, but again other things have come up and I don't have the time to do so. Heck I haven't really been in the shop much since November because of the terrible winter, an injury and now to many outdoor projects. I do have a show coming up in a few weeks with my dad...maybe that will get me back in the swing of things to start marketing again??
    A man is rich in proportion to the number of things he can afford to let alone. -Henry David Thoreau
    My Website


  5. #5
    Join Date
    Dec 2007
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    Tellico Plains, Tennessee
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    I'm not sure if you would call it a "marketing plan" or not, but I run a web site, I have listings on ETSY, ARTFIRE and 1000Markets. I generally spend one day a week updating and stroking the sites... not every week, but most weeks. Usually my Sunday activity. I also do a fair number of art/craft shows, most notably the Saturday Farmers markets at Market Square in Knoxville and last year the Sunday Farmers Market in Chattanooga (Not this year.. too much work and too hard on LOML... sitting around isn't her fortay and there's a lot of sitting a some of those shows...
    Chuck
    Tellico Plains, TN
    https://www.etsy.com/shop/TellicoTurnings
    My parents taught me to respect my elders, but it's getting harder and harder to find any.
    If you go looking for trouble, it will usually find you.

  6. #6
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    Watching closely. Very interested to see where this goes.
    Host of the 2017 Family Woodworking Gathering - Sunken Wood

    “We all die. The goal isn't to live forever; the goal is to create something that will.” - Chuck Palahniuk
    www.wrworkshop.com

  7. #7
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    What do you consider marketing, Rob? The things you ruled out are marketing. I used to do woodworking as a full-time (+) business.

    They all take time. And they take evaluation time as to their effectiveness. Therefore, that ate up more time.

    It is hard to say in terms of hours. For example, I sold a lot of stuff doing classes, so was that teaching or was that marketing? It was a bit of both. See what I mean?

    I tried to spend some time on it each day. The trick is to find every viable medium to reach potential customers. Then the variables kick in; cost, development time, maintenance time, effectiveness, etc.

    I used to teach a college class on Woodworking as a Business. Class was always full. Only two students over the years actually did the work required. Everyone else had the attitude, "But I just want to make the stuff."

    To be in business, marketing is a priority. If no one knows you have it, no one will buy it.

    Your question rules out some legitimate marketing activity, and is very, very broad. Hope you find the answers you are looking for.

    If you are serious, go to your local community college and take some classes in marketing. You'd be amazed at what's possible, what is costs (or doesn't).

    One last comment; do you need a plan? Answer: yes. But you need a informed plan.

    But I can't cram a whole semester's worth of teaching in here.

  8. #8
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    Quote Originally Posted by Rob Keeble View Post
    Just doing some small business research for my own curiosity. Would like to get a feel for what you think about this subject.
    Geez you better hope your NN isn't reading this...
    There's usually more than one way to do it...
    www.wordsnwood.com ........ facebook.com/wordsnwood

  9. #9
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    Quote Originally Posted by Art Mulder View Post
    Geez you better hope your NN isn't reading this...
    Wow, that got a groan and then a guffaw outta me.
    Any sufficiently advanced technology is indistinguishable from magic.
    - Arthur C. Clarke

  10. #10
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    In my case the answer is "not enough". The problem is being a one man band I have to advertise, big, and do the work so when i get busy I don't have time to advertise/Market. When it gets slow i do. sort of a two edged sword..
    "There’s a lot of work being done today that doesn’t have any soul in it. The technique may be the utmost perfection, yet it is lifeless. It doesn’t have a soul. I hope my furniture has a soul to it." - Sam Maloof
    The Pessimist complains about the wind; The Optimist expects it to change;The Realist adjusts the sails.~ William Arthur Ward

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