Let me toss out my 2 cents.
At the auctions I have been attending. Antiques are going very reasonable. Too cheap, far as I am concerned. So why would a person by a cabinet or something of that type from me, when they can pick up a nice one at and auction for $150?
The TV stand I completed a while back. Let my GOOD friend have it for $450. (Material x2, plus $50 wear and tear.) Had a couple different folks ask about the stand. I told them that same price. They all said no, can get much cheaper at the box store's. No hard feelings on my part. You get what you pay for.
The TV center I ask about a while back. Think I posted a picture as well. It was for my sister in law. Figured it real quick. Gave her the price, using above math. Never heard nothing more. Went to my nephews birthday party Sunday afternoon. There sat the new stand she bought. She didn't want to tell me, because she figured I would have gotten mad. Am I mad, nope, little upset. But she got what she paid for. Repair on it is about 5 years out. It's made with real wood. Yea, real wood ground up and glued back together. Her problem was she wanted it NOW or yesterday. Needed it to impress guests.
Now on the other hand. The guy who holds the auctions that I have been attending, also has a retail shop. We talked and I can set items in his shop and he will try to sale. First piece is no charge, just wants to see if it moves or not. Good guy, really likes local built and American made.
If a person wants to do this, they must find a niche. You can't make pens, everybody does. Cutting boards are the same. I met a guy that makes reproduction windows. He charges $1000 per window. He is located in New Harmony, In.. Lots of resto work going on there. Is advice to me was "Find your niche and be the best at it." Probably good advice.
Sorry for the long post. I am practicing for my writing class