When I was shoeing horses, if I could pull into a barn and trim horses all day, I would cut the price from $5.00 per horse to $4.00 per horse. Less cost as I was in the same place and generally staying in one barn longer would result in more work as more owners see and hear about you. Shoeing, still cut a buck, but always figured that was cheaper than shoeing/trimming one then driving to another barn.
Pens, I have cut deals. Not worried about confidentiality, if they provided me a profit and I had a contract for a specific quantity for a specific time, 50% of the money up front, other paid on delivery.
God and family, the rest is icing on the cake.
I'm so far behind, I think I'm in first place.
Premier Bovine Scatologist
Host of the 2015 FAMILY WOODWORKING GATHERING