The example of using the same brochure might be two things. One they are lazy. Two the cost, they want to clean out of the old brochures before spending the money to create new ones. (am guilty of this with our farm business cards!) On interpretation, coming from a family of traders. The best example that comes to mind is when a horse trader tells you the horse you are interested in, "doesn't look so good". You the buyer are of course wanting it so think to yourself that it looks good to you! Later when you realize the horse is blind at night or has vision problems understand the trader was honest with you!
God and family, the rest is icing on the cake.
I'm so far behind, I think I'm in first place.
Premier Bovine Scatologist
Host of the 2015 FAMILY WOODWORKING GATHERING