BUdgets Budgets, Accounting, Finance and more
@Chuck but this applies to anyone with a business where they have a desire to see it succeed in the longer run.
Been busy the past few days so i have been slow to get back to this thread. I had thought of leaving this thread and letting it fade into history given we are a bunch of woodworking warriors and thats our focus here, but, like Allen saving that little dog from getting killed i could not in good conscience leave Chucks question unanswered.
There is so so so much more to the issue of budgets than simply the question of how to do a budget for a start up or a going concern does not simply start with a spreadsheet and numbers.
But before we start with the how, i need to ask a few hows.
So Chuck try answer these questions is you can.
How do you know how much money you going to make this year?
When do you know that?
What is your gross margin that you operate on and how do you know this is sufficient to make a profit?
What is your breakeven point and when do you reach it within the year?
If you got offered a project (because as a builder you are not selling products you are a project company) say in September of the year, and it was a deal you had to take because you had no other and wanted to keep the doors open and the lights on and some food on the table until the next job comes along, how do you know what cost it can be done at without you loosing money.
How have you determined that your hourly rate is $40 and not $45 or $42 or that it should be $ 75.
How much do you plan to spend on marketing this year and what has your return been on that marketing? By that i mean how many dollars of order value do you get for each dollar of marketing spend. Do you even know? Do you even spend any money on marketing/advertising?
How do you decide when the money paid to you for jobs is actually yours? By example .......IF say you get a project for 200 000 dollars and the customer agrees to a payment cycle of 4 payments of $50 000 when is the profit in this able to be recognised and how do you determine it?
Now take note those of you that are starting out or selling a product. These questions relate specifically to Chucks kind of business where you are selling a project not a service.
This brings up a whole host of points that one needs to be pretty clear on in starting out a business.
What business are you in?
a) A service business where you offer to do a service at a fee and do this service on a regular basis?
b) A manufacturer of anything where you make goods and then sell them direct to the consumer?
c) A manufacturer of anything where you make goods and then sell them via a distributor?
c) A project business where you bid or quote on projects with each job having a start and an end and involving payments made over time for work completed against a contractual obligation.?
You need to be clear about what you setting out to do in the first place. Even back in the days of the old west a undertaker knew he was in the retail business. The gunslinger was a hired gun providing a service or working on a contract basis.
The fundamental accounting and cost structure changes for each type and each has their pro and con but they are different. The only common thing is they all set out to
make money.
This is the whole point. The fundamental problem that i see in any of the discussions after considering the words you guys use is SELF EMPLOYMENT.
When you start out in a business it may be because you need to earn an income to put food on the table so you in a mindset saying i am going to create my own job. Well thats where the whole thing goes wrong from the get go.
You see your self as a worker. PERIOD. As long as you keep wearing this hat seeing yourself as the be all and end all of being the best worker, you are destined to stay SELF EMPLOYED and struggle. SORRY.
When you start a business the aim is to make money not work. You are starting out as an INVESTOR. This is fundamental mental stuff you need to get your mind around for it is the only way you are going to alter your bad behavior and see the behavior needed to run a business.
Sure in the beginning you have little to invest other than hours of your labor. Thats where the term SWEAT EQUITY comes from. You are prepared to labor to raise the capital to get to the point where you no longer need to be the labor to make money.
Making money is creating wealth and getting a return on that SWEAT EQUITY.
If you simply stay content to be a worker that is self employed well you setting yourself up for one heck of a struggle for your entire working life and dont be surprised if this is what you have been doing no one did it to you other than yourself.
So why budgets why accounting....heck all the accountants i have worked with in my life some of whom are 6 ft under will be delighted to hear me a non accountant singing their professions praise. But if you wish to stay poor and continue to struggle take my advice dont bother doing budgets or accounting within your business venture. Just collect the shoe box and hand it over to the accountant end of year to work out how much Uncle Sam needs to be paid and keep dipping into your reserves to pay Uncle Sam. You on the right course.
If we approach a business ( and please dont anyone give me feedback that says it matters what size the business is. it dont) and look at it as an investor you see it in a very different light.
Just consider this point. If you have any money invested in a company either private shareholding (not your business) or a listed entity on the stock exchange, how do you assess the performance of this stock. Are you one of the gamblers that says hey look the price is rising lets buy or CNN or MSNBC said xyz is a good buy or have you once again handed your life and your destiny over to some stock broker/ financial adviser to determine where you put your money and you "trust" them like you trusted your last boss to keep you in a job?
Sure you need a financial adviser, but if you going to create anykind of wealth and not just leave your life in someone elses hands you need to get to grips with at least some of the basics such that you can determine if they giving you a fair shake.
To do so you need to be able to see things like whether the sales or revenue for the company is growing. If it is how is the company doing in the profitability line. If profits are not there dont mean the company is a bad investment. It may well be that the company is investing the profits to fund growth rather than borrowing the money. You need to be able to asses if the company is performing within its industry to benchmarks related to other peers in the industry.
How much does the company spend on marketing relative to its peers how much does it spend on admin relative to its peers what is the key to that company that makes it special. How much is the company worth and why.
But most important of all you need to be able to know how it performed. On wall street they have to as you will well know tell you out in public for all to see and hear, how well they did against expectations. WHAAT? Yeah expectations.
How the heck did they determine the expectations? Simple they had to do budgets and the expectation of a good share or a good investment is not that they just meet those expectations in terms of returns per share. Its that they exceed them. But if they exceed them too much they also get penalised. Why ? you would ask? Well it demonstrates that they did not know what they were doing. Because if they did they would have been able to up the estimates and that could have affected the share price and hence management that played it safe did so to the disadvantage of the shareholders.
Now you may say this is all good and well but i am a far cry from being a listed entity on wall stree.
Well lets consider......Steve Jobs, Bill Gates, Henry Ford all started somewhere and you need to ask what the difference is between you and them. They were nothing special. They did not go to Harvard or Mit or any other fancy school, they might have started at one but they dropped out.
The whole success issue in business starts with how you see yourself and how you run your business.
Even the most early Captains of a ship used something to navigate by. If you going to make money ........NOTE i said make money not get paid a wage. Then you need to approach your business like an investor.
The fact that you might start out working in the business having the business employ you is only academic. Your aim should be to replace yourself as soon as the business is viable.
Even lawyers understand this which is why they end up taking on partners. Even real estate people understand this which is why they end on taking on other real estate brokers under their name or franchise.
Certain business models cap how much money you going to make if you only selling hours. There are only so many hours in a day and there are elements of inefficiency in evey business that you dont get paid for which you need to recover in your overheads.
So Chuck you answer my questions and i will happily help you work out how to do the budget in your type of business operation.
To give you a clue what we all fail to pick up on is the conversation that has been had about Sam Maloof. Go read over the comments and discussuion pertaining to him and his business. After all you gotta do some work to learn this point.