This post if for our comrades out there that we all know are either unemployed or underemployed yet have the shop to be able to do some work and change the current picture.
I would like this thread to be a kick in the butt to get you off your butt and motivated to make some change and put those machines of yours to work.
So whats your plan to swing in to action and get some work going through your doors in this new year? Where are you stuck, bogged down that your brethren here can throw out some ideas to get the wheels turning and you back into action.
January is a perfect month to dust off the cobwebs and take a fresh view of the world around you and get some new initiatives going.
So you made some mistakes in the past, you got the cart before the horse in some cases and now you find you all dressed up and raring to go but need some customers.
Have you got a plan to go out and get them?
Care to throw out your ideas and have them looked over ?
Whats your sales and marketing plan for your small business at the start of this new year? Can it stand up to scrutiny? Or is it so based on hope and luck that you best dont want it questioned?
Remember the old story ........Fail to plan then plan on failing......
And if last year did not work for you, just doing the same thing you did last year aint gonna make this year any better. So whats gonna change in your business this year?
Are you still sending out 1000 flyers to try to get 1 customer ? Ever stop to think that something is wrong with this shotgun approach?
Ever see a turkey hunter go into a field guns blazing and come out with a turkey?
Have you stopped to consider carefully who it is you need to reach to sell what you have in mind to make?
Have you done the prep work to fully understand your target customer the same way a fisherman prepares his rods and boats before going fishing and makes sure to have the correct selection of bait to suite the waters.
Ever stopped to pause and think of what this person would like to see/hear/know from your business before they commit to having you do something for them?
Are you still stuck believing price is the only thing that matters in any sale? And price is preventing you from getting any business?
Lets talk the issues over and get some of you out of the shop and on the phone and knocking on doors and making this year different.
It hurts me more than anything to think of my woodworking buddys being umemployed. It dont need to be that way and you need to believe it.
So jump in here and throw out your plans and conerns and lets see if we can stimulate some change.
Its not going to happen with you tidying your sock draw and cleaning out the dust collector or sweeping the shop for the 10th time. And no more making jigs or sorting harware or skip planning wood either.
You gotta be the rainmaker and make rain.
Time to get motivated to get some customers, its actually easier than you think if you prepared to try again and give it all you got.