So today I purchased a Lincoln Welder. Yeah I know it's not woodworking machine but...
Anyway the point I wish to bring to the fore is that of value we often tend to forget when seeking to buy a new machine.
I think some of this has to do with low expectations when it comes to foreign essentially no name brands that are nothing more than rip offs of original brands.
The result is when you come across it one is amazed but also delighted.
But I would like to remind all that when buying a machine there is more to it than the machine and the price.
Today opening the box of my new Lincoln Welder I saw the immediate difference.
It started with proper packaging.
Then accessories that don't come with the no name brands but add to the cost of getting started and...if you not aware of it then it may mean another trip to the store.
In my case this was...gas regulator, tips and rolls of wire to start with.
Next was the 3 yr warranty with option to extend by 2 more years.
But the biggest intangible was the manual and the parts list and a catalogue of appropriate welding books and finally there is a learn to weld DVD.
Now what is the value of all of that.....
How often do you hear of people complaining about a poor manual or poor English making instructions unintelligible.
This is what I call a brand. A Brand you can trust, a brand that's prepared to stand behind its product when they prepared to offer an extended warranty.
Something I teach when training sales staff is that a client will always discount your price by the extent to which you fail to show the value your product/price deserves.