In my experience, face grain cutting boards typically show the wood's figure the best, but they are less durable (more prone to scratching) than edge grain or end grain cutting boards. Edge grain is similar to face grain in durability (not really scratch resistant), but usually shows less of the wood's figure. End grain is usually not as "figureful" as the other two, but it is by far the more durable and scratch resistant.
You probably already know all this, but for those who might not, if you think of the wood fibers as the bristles on a broom, with face and edge grain boards you're pushing the knife blade perpendicular into the side of the bristles, so you sever them. Once they're cut, the scratch is visible. With an end grain board, you're pushing the knife blade into the tips of the bristles, so they just move out of the way of the blade. They don't get cut, to the scratch typically disappears (unless you're really whacking the board hard with the knife). This is simir to the way a bristle dart board "heals" when you remove a dart.
So to answer your question about end grain vs. face and edge grain...
Pros: Usually looks better, especially if you're using fancy woods like curly maple.
Cons: Scratches much more easily than end grain.
And I strongly recommend
not combining face/edge grain with end grain in the same cutting bard. This is what can happen: