Norman Hitt
Member
- Messages
- 1,810
- Location
- Odessa, Tx
To me, the big question is 'where do you find people who are able and willing to spend that kind of money on a chair'?
Frank, in 1973/'74 I lived in Sarasota, selling airplanes, so I know something about markets there. There are a trememduous number of condos, homes and estates all over that area that are owned by a lot of wealthy people from up north and they spend a "Lot" of time there in the winters, and also short stays there at other times throughout the year. After a certain amount of time there, the TOGETHERNESS thing with Wifey/Hubby and or other family gets a little strenuous for most of them so they go out looking for something neat to see, do or BUY. We got a lot of the fellows, (and some of the ladies) at the airport looking at our airplanes, and a certain percentage of them bought from us. Sometimes in the summer they would call to see if we had something of interest to them so they would have an excuse to come down for a weekend or a few days and be able to write the trip off also. That location can certainly be a Customer Rich environment for top quality and or unique merchandise, and plenty of them can afford ANYTHING you might have to offer if it strikes their fancy, and one of a kind with a GOOD STORY would go high on their list.