Rob Keeble
Member
- Messages
- 12,633
- Location
- GTA Ontario Canada
I was delighted with the responses i got from my previous thought for the day and it got me to thinking about another one.
I used the word discipline. What becomes apparent if you examine the responses to the thread is that different people with different backgrounds have different interpretations they apply to words.
Nothing wrong about that. But it brings up the point about how we communicate.
The faster our world goes and the more we take on trying to do which invariably involves the computer and email, text, and forum posts, the more prone we are going to be to having the wrong interpretation come from our words.
So think about this if you run a business and are marketing your business to prospective customers.
How do you communicate with them. In sales you only get a short window of opportunity to make it or break it.
Ask yourself next time you loose a deal and think it was because of all the usual things you would blame did it have anything to do with communication?
How sure are you that the other person trully understood your point.?
Its not the same as whether they agree with you or not, they can disagree but did they understand you before they even decided to disagree.
I come across so many small businesses where the marketing literature or the website has not changed since it was first created or printed. The pictures in the brochures alone are obvious ones where one can see things have moved on dramatically since then. But they still using the same old brochures or flyers.
I used the word discipline. What becomes apparent if you examine the responses to the thread is that different people with different backgrounds have different interpretations they apply to words.
Nothing wrong about that. But it brings up the point about how we communicate.
The faster our world goes and the more we take on trying to do which invariably involves the computer and email, text, and forum posts, the more prone we are going to be to having the wrong interpretation come from our words.
So think about this if you run a business and are marketing your business to prospective customers.
How do you communicate with them. In sales you only get a short window of opportunity to make it or break it.
Ask yourself next time you loose a deal and think it was because of all the usual things you would blame did it have anything to do with communication?
How sure are you that the other person trully understood your point.?
Its not the same as whether they agree with you or not, they can disagree but did they understand you before they even decided to disagree.
I come across so many small businesses where the marketing literature or the website has not changed since it was first created or printed. The pictures in the brochures alone are obvious ones where one can see things have moved on dramatically since then. But they still using the same old brochures or flyers.