Today is the first day (starting at 730am somewhere) and they make it clearer. They have a post that includes a question for your comments... Today it is "What is one BESSEY® item that everyone should have on their wish list? Why?." There is a "grand prize" each day and 5 smaller prizes each day.
For those who are not on Facebook (perhaps because of it's bad reputation), fear not. Do not post stupid things, like "I am going to be on vacation for the next two weeks. Here is a picture of my house while I am gone." Digital cameras include GPS coordinates in the picture, to help you identify the mystery picture, unless you turn it off (I have). Facebook has a feature that it will look for "friends" who are near you. In order to do that, it has to know where you are. I turn that off (and never use it). The games are controlled by others who may not follow the rules as well as Facebook, so I do not play games on Facebook. But Facebook has allowed me to stay in touch with more distant friends and relatives. It is good for me, but like any powerful tool, has to be used with care. It can be as safe as any forum... like familywoodworking.org