Something I've been meaning to ask Stu.........

Mark Rios

Member
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797
Location
Central CA
Here in CA, for about the last couple of weeks, there has been a radio ad campaign for a chain of stores (I don't know if it's national or not) called "Beverages and More", shortened to just " BevMo" (I'm sure to make it more hip, here in CA anyway).

This particular ad campaign has featured a sale on certain "rated"(?) wines? They have people (actors) mentioning "90 point wines". I've been here in Northern CA all my life, we have a few wines here as you know, and I've never heard of a point rating system relating to wines. Have you?

I'm thinking that it's just some froofie, made up rating thing to hype wines here or maybe just in the "BevMo" product gatalog. Heaven knows that we have a corner on the market of froofiness here in CA. :D :D :D
 
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