allen levine
Member
- Messages
- 12,344
- Location
- new york city burbs
custom made furniture thats not something extraordinary is a tough sell.
People are polluted by sales pitches that theyve heard for years, why pay more for this when we the superstore will get you the same thingfor 60% less.
We live in a world where people who go in to buy a car, ask first if the car has cupholders and how many CDs can their player hold, not a question about the engine or how the body is put together.
People, not all people, but the average consumer assumes if they buy a piece of furniture from a decent chain, Lets say an Ethan Allen type place, they are getting a quality built piece, and its likely true, but try to explain to them there might be a spline joint instead of a perfect hand made MT joint, its unimportant to them unless they appreciate the quality of workmanship, and are hiring a craftsman to build them a piece like that.
No easy answer, and in a very weak economy, its just that much tougher when dealing with average consumers.
People are polluted by sales pitches that theyve heard for years, why pay more for this when we the superstore will get you the same thingfor 60% less.
We live in a world where people who go in to buy a car, ask first if the car has cupholders and how many CDs can their player hold, not a question about the engine or how the body is put together.
People, not all people, but the average consumer assumes if they buy a piece of furniture from a decent chain, Lets say an Ethan Allen type place, they are getting a quality built piece, and its likely true, but try to explain to them there might be a spline joint instead of a perfect hand made MT joint, its unimportant to them unless they appreciate the quality of workmanship, and are hiring a craftsman to build them a piece like that.
No easy answer, and in a very weak economy, its just that much tougher when dealing with average consumers.