I will echo much of what has been said. In addition, you can drive more traffic to your store by using regular updates. Try using a blog and use a linking program (I use Dlvrit - I think that's how they spell i, just do a search on Deliver it to find it). You can set this up to automatically post to your FB, Twitter, Google+, and Linked in accounts every time you publish a blog post. Also, take advantage of the option in Etsy to link to your FB account and it will post new listings automatically to your FB page.